Description:

Poro Point Management Corporation (PPMC), in partnership with the Chamber of Commerce and Industry of La Union, Inc. (CCILU INC); the Association of Tourism Industries and Networks in La Union; and the Department of Trade and Industry La Union, launched the BAYgainvillea Project at the Poro Point Baywalk on September 16, 2025.

The event marked the beginning of a shared vision to transform the Poro Point Baywalk into a vibrant and community-nurtured space. The soft launch highlighted the ceremonial signing of a Memorandum of Understanding (MOU), a bougainvillea cultivation orientation, and the planting of bougainvillea and ilang-ilang trees. Bougainvillea, as the official flower of the Province of La Union and the City of San Fernando, represents resilience, color and growth.

PPMC remains committed to partnering with the community in the beautification of the Poro Point Freeport Zone (PPFZ) and in advancing environmental stewardship.