Description:

PPMC’s Business Development Office together with the Public Relations, attended the Bases Conversion and Development Authority (BCDA) Marketing Support System (MSS) Training Workshop on September 2, 2024, at the New Clark City.

The Investment Promotions and Marketing Department (IPMD) of the BCDA created the MSS as a tool to strengthen further the marketing and promotion collaborative efforts between BCDA and its subsidiaries. The MSS is designed to assist the BCDA Group’s investment promotion and business development officers in crafting their own marketing campaigns which include preparing and producing marketing collaterals and presentation materials. PPMC was identified as the first BCDA subsidiary for the pilot support system.